MS in Digital Media Studies - Boston | Northeastern University Please fill out the form below with your web request(s). Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Northeastern University Assistant Director Of Marketing And Principles of Argumentation. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Rhetoric and Justice. Undergraduate Masters PhD Graduate Certificate. Introduction to Marketing. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Offers students the opportunity to gain hands-on experience in the communications industry. About. (4 Hours). Principles of Organizational Communication. (4 Hours). The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. (3 Hours). COMM2300. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. (4 Hours). COMM1120. COMM3308. Counts as MKTG2201 for business minors only. New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. Brian Manley | Assistant Director of Digital Platforms and Marketing. Course content may vary from term to term. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. (4 Hours). Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Communication Ethics. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. A term project is used to enable students to apply their learning about the fundamentals of marketing. TTY 617.373.3768 Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. 617.373.2000 Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. MKTG6224. COMM3912. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Designed to improve students' critical understanding of the visual, in its various forms, for communication. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Communications Specialist Job in Boston, MA at Northeastern University Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Succeeding in the Platform Economy. (4 Hours). Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Bouv Marketing and Communications Web Request Marketing & Communications Resources. Covers the role of marketing in business and society. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. COMM3532. Go Far NSU is where success begins. COMM2100. Associate Dean for Administration and Finance. (4 Hours), COMM6631. COMM2750. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. COMM3320. Offers an Advanced Writing in the Disciplines (AWD) course. People. No previous experience in data analysis or programming required. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. COMM2991. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). (4 Hours). COMM3307. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). MKTG4504. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. (4 Hours). Attribute(s): NUpath Difference/Diversity, COMM2135. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. (4 Hours). Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. have in conveying meaning and constructing and negotiating interpersonal relationships. (4 Hours). Introduces students to the College of Arts, Media and Design. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. MKTG6234. Protect The Pack Placing Our Experts In Premier Media Outlets. MKTG4983. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs (3 Hours). Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Studies the importance of customer insights to business success. Enabling Technologies for Consumer Engagement. Explores business-to-business and business-to-customer strategies. Rhetoric and Propaganda. Communication, Technology, and Society. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Northeastern University hiring Assistant Director, Digital Marketing Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Investigates the role of the producer in the production of content for traditional and new media venues. Having conversations with others is among the things that humans do most. (4 Hours). Focuses on developing and executing sales. (4 Hours). Communication Studies < Northeastern University COMM2555 and GAME 2555 are cross-listed. Combines theory and practice in argument through individual presentations and team debates. COMM2304 and WMNS2304 are cross-listed. Offers special topics in marketing. (4 Hours). Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." (1-4 Hours). Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Communication Studies at Northeastern. Club - Marketing Association Northeastern Fund Customer Performance Modeling. Covers team selling and relationship marketing. Examines the development, procedures, economic functions, and responsibilities of advertising. Sports Broadcasting. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. May be repeated without limit. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Full-Time. Attribute(s): NUpath Interpreting Culture, COMM1225. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Introduces concepts and professional best practices in social media analytics. Communication Theory. Production Practicum Abroad. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Gaining Insights from Consumer Data. Graduate Research Practicum in Marketing. Marketing Research. (4 Hours). Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Explores planning, research, production, and other elements that go into successful advertising. Also examines contemporary issues in marketing that can affect organizational success. (4 Hours). Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. May be repeated without limit. Introduces students to frameworks that help explain current issues in electronic marketing. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Develops skill in marketing decision making, critical analysis, and communication. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A.
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